General | GEDS

GEDS’s Work presented at MIT Integrated Design Management Program

Editor — Wed, 23 Jun 2021 15:51:24 +0000

Gulay Ozkan, founder of GEDS was invited on May 5th 2021, to give a seminar to students at Integrated Design Management Program at Massachusetts Institute of Technology (MITidm) titled “Strategic Design: A Bold Opportunity for Designers“. The talk was oriented towards widening the perspectives of designer and create awareness that they can create by using […]

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What makes a product smart? Innovating with smart textile

Editor — Wed, 31 Mar 2021 11:53:43 +0000

Nowadays, smart-products are an integral part of our lives. However, how we define smartness in a product can radically change its development direction and user experience. We got a lot of questions about how to define smartness and use smart textile in this context. For this, within the MATUROLUIFE Dialogue Series, we hosted MATUROLIFE Project […]

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10 Design and Space Sessions To Seek Out at SXSW 2021

Editor — Tue, 16 Mar 2021 14:50:49 +0000

GEDS founder and SXSW advisor Gulay Ozkan shares her SXSW2021 recommendations As part of SXSW 2021’s Design and Space track advisory boards, I wanted to share my recommendations for the top sessions to watch out for at this year’s online event. Different from the festival’s routine, all conference sessions will be available on-demand, with channel […]

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2020: A Mind-blowing Year

Editor — Wed, 30 Dec 2020 16:57:57 +0000

We were very sure that big changes were approaching, when we read the article titled “You are Likely to Get the Coronavirus” on the Atlantic on February 24th, 2020. Since then, many things have been disrupted but mostly in a positive way. 2020 was a sparkling year full of awards and achievements for GEDS […]

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New GEDS Webinars for Brands During the Pandemic

Editor — Thu, 07 May 2020 08:34:37 +0000

The Covid-19 health crisis has brought several limitations to the way we work, live, communicate and feel. In response, GEDS has launched a webinar series to address brands’ problems and questions during the pandemic with all these restrictions and changes due to the pandemic. The webinar series focuses on: What is the new context […]

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Case in Point

Editor — Mon, 04 May 2020 15:54:30 +0000

GEDS’ award-winning design management work at MATUROLIFE is now being used as a case study at the Strate School of Design in France, a school with a reputation built on progressive values and an innovative teaching approach. Head of the Design Management and MBA Professor Brigitte Borja de Mozota asked her students to pick projects […]

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GEDS Is a Top Female Company

Editor — Thu, 30 Apr 2020 10:03:28 +0000

GEDS made Fast Company’s list of the top 100 Turkish companies founded by women. Fast Company Turkey aims to promote women and their stories through a Women’s Club 100. Membership criteria include those companies that have successful results and female founders who started the business from scratch. For this purpose, they have prepared a list […]

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Design Review: Webinars Leveraged by Brands In Response To Covid-19

Editor — Mon, 23 Mar 2020 16:10:57 +0000

Since the Covid-19 outbreak, almost everything in business has been switched to online experiences. This has reminded us of MOOC’s early times. At Singularity University in 2013, there was a session on MOOC with speakers Peter Diamandis and Sebastian Turun, founder of Udacity. They both predicted that MOOC would replace universities. However, because of the […]

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The Future of Work: 10 Tips For Remote Working

Editor — Fri, 13 Mar 2020 15:11:42 +0000

The Future of Work: 10 Tips For Remote Working GEDS founder Gulay Ozkan shares her 10 key strategies to help ease the transition to remote work for your business. It was the summer of 2014. I was camping in a desert on a different continent for 10 days and had limited supplies. Since I traveled […]

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Our Sparkling Year 2019

Editor — Fri, 20 Dec 2019 19:55:56 +0000

2019 was a year of being super active, completing our large scale design work at MATUROLIFE, getting international recognitions and hosting our 19 business partners across 9 countries in Europe in Istanbul and being associated with the brands like SXSW, DMI, ESSEC Business School. Some highlights from this year: By November, we have completed our […]

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Design Thinking in Governments

Editor — Tue, 13 Nov 2018 10:55:12 +0000

Design has a long convention and a rich history in the general population part. About 40 years ago, when the US Congress passed the Paperwork Reduction Act into law, the Internal Revenue Service (IRS) swung to architects with an end goal to actualize the new arrangement and to enhance its association with citizens. The Paperwork […]

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The Story of Service & Product Design

Editor — Tue, 09 Oct 2018 12:37:23 +0000

Service design is one of those disciplines that we started to come across more frequently than ever. There are certain key inherent concepts that allow us to see the technical distinctions of service design from the product design. One of these concepts is called the backstage/ front stage of a service. Front stage is where […]

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Be Prepared for Future with Scenario Planning Workshop

Editor — Tue, 17 Apr 2018 12:04:56 +0000

Our future scenario planning project started with a deep understanding of the brand identity through methods such as brand attributes identification from the perspectives of the clients and company employees. Determining brand attributes through rational and emotional words were an important benchmark to understand what the brand represents. Through research, we discovered that our brand […]

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Think Before Design

Editor — Tue, 20 Mar 2018 11:28:34 +0000

Nine years ago Airbnb was on the verge of bankruptcy. Like many of the startups that were trying to create ripples in the business industry, they were practically unknown. Their revenue was nowhere near being profitable and the three founders of the company were being financially crippled by the losses. What was the problem here? […]

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What is Service Design?

Editor — Wed, 11 Feb 2015 07:39:02 +0000

Although service design has lately become a more prominent discipline, designers and companies sometimes have difficulty in finding a common language to define and coordinate services. Consequently, there are some questions that frequently come up in conversations. In order to clarify these questions we have prepared an FAQ list about service design: What is […]

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A Golden Key for Your Company’s Success: Design

Editor — Wed, 11 Feb 2015 07:33:59 +0000

In one of our conversations, designer David Merkoski emphasized the difficulty of his job by jokingly saying “when I was working at Frog, almost all meetings started with telling about the value of design.” This is not surprising at all, not when it has just been a few months since the New York Times announced […]

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TEDxKocUniversity

Editor — Mon, 29 Dec 2014 09:01:07 +0000

TEDx Koç University was held on October 25th in KU campus. Organized around the theme of “flashlight,” the event was based on the idea that “an understanding of the past is crucial for a true analysis of today, which then, bears a source of power to predict and improve the future.” This, in turn, encouraged […]

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What is Design Thinking

Editor — Wed, 23 Apr 2014 15:58:43 +0000

In the most commonly used meaning, design thinking is the way designers solve problems by understanding users` needs and developing insights to solve those needs. When taken to the fullest, it is as much of a mindset as a process. Typically, it is characterized by the notion that only through contact, observation, and empathy with […]

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