DMI Night Out is a series of events hosted by local DMI members providing a source of support and partnership for today’s critical issues, connecting cross-disciplinary design and business leaders in their local communities, then sharing these global insights with the entire DMI community on the DMI website following the events.
GEDS was pleased to host DMI Night Out Istanbul in Cezayir Restaurant on June 5th. The previous DMI Night Out Istanbul was also held by GEDS on September 2012. The theme of this year’s event was “Change by Design” with a specific focus on experience design. The lecturers included Dave Blakely, director of IDEO San Francisco and Erdem Demir, partner of I-Am Associates Istanbul. Both lectures emphasized design as an enabler to transform the 21st century business practices by leveraging their capabilities of flexibility, connectedness, and learning.
The evening was opened by a short lecture by Gulay Ozkan, founder of GEDS, where she highlighted the importance of experience design. Ozkan also talked about DMI’s Design Value Index as well as the upcoming DMI Europe Conference in London.
Blakely’s lecture, which was streamed online, was a recap of the powerful role of design, and specifically experience design, in creating innovation. Blakely emphasized the human-centric approach to design as an enabler to create business opportunities and foster innovation by meeting human needs and emerging technologies.
Erdem Demir talked about I-Am’s perspective on experience design. The lecture, supported by both theoretical insight and practical applications, demonstrated a design approach which encompass the different elements constructing the overall experience: products, architecture, services, strategies, and brands. Demir also mentioned how these elements can be brought together in a holistic fashion following a process constructed on designing the experience.
In doing so, the lectures managed to enhance the understanding of experience design to a broad context by emphasizing its components and the processes through which the experience is analyzed and shaped, as well as to spark conversation about design in achieving human-centric innovation.
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