GEDS’s Work presented at MIT Integrated Design Management Program
Gulay Ozkan, founder of GEDS was invited on May 5th 2021, to give a seminar to students at Integrated Design Management Program at Massachusetts Institute of Technology…
What makes a product smart? Innovating with smart textile
Nowadays, smart-products are an integral part of our lives. However, how we define smartness in a product can radically change its development direction and user…
10 Design and Space Sessions To Seek Out at SXSW 2021
GEDS founder and SXSW advisor Gulay Ozkan shares her SXSW2021 recommendations As part of SXSW 2021’s Design and Space track advisory boards, I wanted to share…
Do Creative Agencies Increasingly Join Steering Work in Multi-million Dolar Projects? Could This be a Rising Trend?
Creativity is mostly associated with freelancing, startups, and fluid environments. Whereas in multi-million dollar projects, businesses, there have to be measurable…
2020: A Mind-blowing Year
We were very sure that big changes were approaching, when we read the article titled “You are Likely to Get the Coronavirus” on the Atlantic on February…
Increasing Profitability by Using Strategic Design
The majority of people have miss conception about design. Most people think that design is about making things more beautiful. It is a luxury, an art, or a drawing…
A Design Thinking Case for Public Transportation during Pandemic - Ideation
In previous posts we talked about discovering problems, defining the collected information into consumable bites and understanding the system that can impose changes.…
A Design Thinking Case for Public Transportation during Pandemic - Data Collection
In a previous post, we talked about how to discover needed information and conduct effective interview to find core reasons for the user behaviour and needs. Define…
A Design Thinking Case for Public Transportation during Pandemic - Interviews
In a previous post, we talked about how to identify problems with a help of different research tools. This post will talk about the interviews and how to conduct…