Strategy | GEDS

Do Creative Agencies Increasingly Join Steering Work in Multi-million Dolar Projects? Could This be a Rising Trend?

Editor — Thu, 04 Mar 2021 13:14:24 +0000

Creativity is mostly associated with freelancing, startups, and fluid environments. Whereas in multi-million dollar projects, businesses, there have to be measurable targets and strict project management rules to follow up the work in detail. In this context, can creative agencies become part of the management of large-scale projects? Our answer is yes. As GEDS, a […]

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Increasing Profitability by Using Strategic Design

Editor — Wed, 30 Dec 2020 15:30:10 +0000

The majority of people have miss conception about design. Most people think that design is about making things more beautiful. It is a luxury, an art, or a drawing looking at the aesthetic side of the design. However, the design is something more. Design can be applied differently depending on how to use it. For […]

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A Design Thinking Case for Public Transportation during Pandemic – Ideation

Editor — Wed, 23 Dec 2020 13:15:40 +0000

In previous posts we talked about discovering problems, defining the collected information into consumable bites and understanding the system that can impose changes. After having all the ingredients, it was time to come up with answers to the question: How can the government increase capacity and improve customer experience and safety, so no passengers or […]

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A Design Thinking Case for Public Transportation during Pandemic – Data Collection

Editor — Wed, 23 Dec 2020 13:14:21 +0000

In a previous post, we talked about how to discover needed information and conduct effective interview to find core reasons for the user behaviour and needs. Define After collecting primary and secondary research, collected data was put into infinity diagram to distribute information into groups in order to analyze results. After grouping information, two research […]

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A Design Thinking Case for Public Transportation during Pandemic – Interviews

Editor — Wed, 23 Dec 2020 13:13:30 +0000

In a previous post, we talked about how to identify problems with a help of different research tools. This post will talk about the interviews and how to conduct them as it was a vital part of the project development. Interview Interviews are very time consuming but very effective. It will take you a day […]

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A Design Thinking Case for Public Transportation during Pandemic – Research Methods and Tools

Editor — Wed, 23 Dec 2020 13:12:33 +0000

In a previous post we talked about design thinking and how can we use it to solve complex problems. Also, we introduced the aim of this design thinking case which is to protect the survival of public transport, at the same time ensure safe mobility to passengers. “As people around the world emerge from coronavirus lockdowns and […]

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A Design Thinking Case for Public Transportation during Pandemic – Introduction

Editor — Tue, 22 Dec 2020 10:06:17 +0000

As GEDS team we would like to raise the issue of public transport this month. Can design help rebuild public systems and bring the economy up? The pandemic has shined a light on cracks in our society, as Leonard Cohen wrote: “There is a crack in everything. That is how the light gets in”. Rebuilding […]

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The Future of Work: 10 Tips for Designing Online Events

Editor — Wed, 08 Apr 2020 10:23:01 +0000

Since the outbreak of Covid-19, almost everything in business has been switched to an online experience. However, people are already overwhelmed by several Zoom meetings, webinars and events all day with a lot of constraints at home. As a strategic design consultancy, we have attended several online calls, webinars, conferences, and meet-ups to get an […]

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Why Should We Care About Design Research

Editor — Mon, 25 Jun 2018 12:10:49 +0000

Being able to understand behavioral patterns gives an important edge to a designer or a team. It also creates a fertile environment for ideas to develop. Not just human behavior, but also social, technical, environmental, political and economic systems must be studied and understood. We increasingly see ill-defined problems related to the inner-workings of these […]

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The Role of Prototyping in Design

Editor — Fri, 27 Apr 2018 11:47:14 +0000

Imagine a scenario where you are working on a very exciting project that you spent months on the creative process. You worked on the planning of the project with your team for countless hours. In fact, the project was completed in perfect quality at the end. You feel confident about your product or service because […]

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Applying Design on Nonprofit Organizations

Editor — Tue, 10 Feb 2015 12:28:42 +0000

GEDS has recently collaborated with a non-profit specialized in education. At the beginning of the project, our client asked us to prioritize their work from the perspective of their beneficiaries. Through the phases of contextual inquiry, deep collaboration with the team, and ideation we analyzed their workloads, opportunities for improvement in their workflows, relationships with […]

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