GEDS designed and facilitated a co-design workshop with TurkishWIN (Turkish Women’s International Network), “a vibrant and global networking platform for women with family, cultural or professional ties to Turkey.” GEDS hosted TurkishWIN in its Karaköy office for the workshop.
In the beginning of the workshop, the forms of relationships between TurkishWIN and its members and potential members were analyzed from a human perspective. The analyses were then synthesized into member profiles and their respective journeys. This, consequently, helped us come up with new strategic initiative ideas for connecting TurkishWIN with its audience.
As a result of the workshop, TurkishWIN had a new set of strategies and a fresh new approach that will differentiate them from other women’s networks. Melek Pulatkonak, the founder and the curator of the TurkishWIN, said: “You hosted wonderfully and helped us gain a new point of view. We are excited to implement the new sets of ideas and tools.”
